Small Business
Business Coach NJ | Get a Small Business Make-Over Now
Business Coach NJ | Get a Small Business Make-over Now
Business Coach NJ | Are your sales down 30 percent or more then get a small business make over now.
The recessionary economy has wreaked havoc and chaos on small business owners nation wide. With the nuclear crisis in Japan and the possibility of the 3rd war in Libya Small Business Owners are sure to see their inflationary cost and taxations go through the roof.
While most small business owners are shivering in fear and uncertainty a small few are taking the precarious situation head on.
There is no better time to get a small business makeover. This is the ideal time to clearly define who you are, what you do, and how you are clearly different from price cutting / commoditizing competitors in clear decisive terms.
Samy Elashmawy – Business Coach NJ specializes in small business makeovers that position you as the only option in your market. Samy specializes in finding marketing and sales gaps with in your market that line up with your strengths and leverage points.
This starts by having a complete business inventory to find any and all hidden marketing and sales asset in your business.
This third party objective look has been proven to find many over looked, unseen, hidden opportunities that most business owners are unable to identify and leverage on their own. Usually this is due to the fact that they are just simply too close to their business, and / or been operating the business playing the same play book as their traditional competitors.
Meanwhile most inevitably small business owners are playing the price cutting and commoditization game only to find that there is just no money left at the end of the year.
This is even worst in today’s recessionary economy where business owners are struggling like never before while watching competitors close and shut down operation every where. Just take a stroll down main street or your local business park and look at all the vacancies and “closed” signs that have been put up.
Meanwhile with government spending at all time highs it is unlikely that tax rates will come down. Add in the economic experts that are forecasting higher inflation and the printing of massive amounts of currencies via quantitative easing that causes massive printing of the US Dollar that is predicted to start tumbling in the new world economy.
Differentiation and positioning are needed more than ever in today’s new economy. The tried and true old methods of marking and sales no longer work. Our economic and business models are broken and no longer predictable in the new world economic order.
However the psychology and the inner workings of the human mind still hold true. Just ask your self why do people buy? Do they like being sold to? We have all heard the mantra “ people like to buy but don’t want to be sold to!
People wont buy until you can answer “why should I do business with you, why are you different? They won’t take money out of their wallet or let you swipe their credit card until you can answer these to their complete satisfaction.
We are still human after all …. Hence human psychology still rules the day.
Ever notice how when ever you push more for a sale that your prospect or client will pull back? Notice how if you pull back they will move forward. This is one example of negative psychology.
Find out how a small business makeover that uses both hidden sales / marketing assets as well as modern psychology can totally re invent your business today and make you stand out clearly from the rest of the crowd. Contact Business Coach | NJ Samy Elashmawy at 201-467-4929.
Local Small Business Advertising,marketing,facebook Fan Pages
Small business online marketing
In the past, only large corporations carried out costly online advertising. Local small business didn’t see a requirement for internet publicity, but the times have changed. But now, searches for local businesses or Local companies have replaced the white and the yellow pages. Fairly simply put, if your local company can’t be found online, you will not grow, and there is a good chance that you will not stay alive.
The purpose of this article is to present some of the alternatives existing to local firm and local enterprises for promotion or campaigning online on the internet. These can be categorized as internet ad postings on classified ad sites, video infomercials, making a website and making it visible to the public, setting up your Google Places account, and harnessing the power of social networks.
Craig’s List and Backpage Postings
There are many web sites where local merchants or Small organizations may post advertisements for free and many where local small businesses can pay to promote local establishment advertisements. The sites in receipt of the majority of classified ads postings are Craig’s List and Backpage. Both of these site will allow text and graphic advertisements. Given that nearly all local corporation or local business owners do not have an understanding of the html language essential to create visually appealing ads, the greater part of the advertisements are very boring text advertisements. The sad part of this procedure is that commonly, the words in the ads are very spider friendly, resulting in a page one SERP which should be great, information since when opened by the searcher they are presented with monotonous text, and they immediately depart the page. Instead of painstakingly reading these text ads the potentially paying customer says to heck with it and goes to the next Search Engine Results Page SERP result without ever discovering out what you were advertising; a tragedy! These ads hardly ever have much if any promoting doctrine enclosed within them such as clickable links to more information! This means that these ads are not likely to convert into sales. Those potential customers instantly leave without even finding out what was there. If classified ads are accurately placed, there is no uncertainty that they can and do create a important amount of traffic. It is imperative that the local firm or the local business owner learn how to write these ads so that they grab the reader’s attention, and which have a strong call to action to cause the reader to convert.
Videos are another Search Engine
Did you know that YouTube is a very influential publicity venue? Inhabitants love to watch video. Internet marketing by video can be a very fruitful means of driving traffic to your local partnership. I would like to remind you that while YouTube is the major and most admired site, it is not the only video site. Video posting sites are powerful, as you can create a video infomercial in minutes and right away have it spreading your special message 24/7. If you ever needed you could afford a high impact television commercial, you’ll be delighted to know that you can have your own infomercials for far less than a tv ad, and in all probability far less than you paid for a yellow page ad! It is possible to create a clickable good looking graphic ad for Craig’s list or Backpage which bring people off of those sites to a video running on your own website, complete with all of the available advertising and marketing ideology in place! Bringing readers to your site rather than YouTube or some other video site is preferable because the competing local businesses are now absent, and you have complete control of 100% of the content on the webpage. These handsome, eye catching, converting clickable ads can be obtained from professions for about 0, and they can be used over and over again on multiple sites. Don’t have a site to host the video, don’t worry these same professionals are able and happy to host the video and your other marketing material for about per month.
Get your Local Business webpage on Page one SERP
SERP optimized web pages are very influential, as they drive traffic to your website for free 24/7. This process involves the selection and securing of a profit-making URL or domain, developing a page or mini site and optimizing it to be found for precise search terms on the internet. If this is done properly, every time a person searches for your goods or service, your company appears on the first page of Google as an “Organic Ad” and when people click on that search ad they land on your website. This can be done for as many or as few keyword terms as you choose. Some small business and local company proprietors prefer to start with a few keywords phrases, and increase the number of keyword campaigns as their sales increase.
Google Places
Possibly the first thing that a Local Business proprietor should do is to set up their Google places account. Google Places is the new name for Google Maps. Setting up your Google places account is so vital that I advise you to seek qualified guidance; it will result in financial rewards to you. In certain cases, these Google Places listings actually drive the Organic listings to page two. When your Google places comes up on page one it is a direct line to your local business, including your business name photos of your choice, your business phone number, the street address, website, email address, store or office hours, video infomercials, product descriptions, and much more.
Social Networking Yields Local Business Profit
Social media small business marketing is fast becoming a mainstream activity. Savvy businesses advertise their Facebook and Twitter links to attract more loyal customers. There is an entire industry being created around social media marketing. Small business and local business owners who know how to set up and maintain a dynamic Facebook profile can benefit from exponential growth. Social media marketing are extremely important and very powerful small business and Local business marketing venues, so much so that they require a dedicated article. Stay tuned!
Business Coaching For Small Businesses
Coachingis the practice of supporting an individual or a client, through the process of achieving a specific professional or personal goal. The structure and methodologies of coaching are very numerous with one unifying feature, coaching approaches are predominantly facilitating in style, which is to say that the coach is mainly asking questions and challenging the coachee. A number of approaches are used within the coaching methodology. Coaching can be performed with individuals as well as groups. It can be performed in person, over the phone and online. The principles of coaching remain the same, no matter what field you’re in.
Here we are talking about the Small Business Coaching. It is very similar to Sports coaching. In sports, a coach motivate and pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches him to execute plays that their competition does not anticipate.
A Business Coach does many of the same things as a sports coach, but in a way that is focused on creating a successful business. His role is to coach business owners through support, accountability, guidance and encouragement.
Business Coaching helps owners of small and medium sized businesses with their marketing, sales, management, team building and so much more. And just like a sporting coach, the Business Coach will make you focus on the game or your goal.
Hiring a Coach is a big step for any business and should not be entered into lightly. By asking some questions you can find out if they would be a good fit with your business. First, you can find out about their background. Find out are they a specialist in this field or a generalist? Have they are able to handle any eventuality your business may face in future? Find out about their successes and failures. Also you can ask for references from other businesses they have worked with.
Small Business Coaching will help you achieve even more business success if you are just starting up in Business or running a small company. It can help you and your business achieves your full potential. Now coaching is easily available, very commercial, results focused and geared toward coaching for business growth.
The outcomes that clients most often attribute to their coaching are a higher level of self confidence and self awareness, a more balanced life, and smarter goal-setting and lower stress levels.
Every small or mid sized business encounters problems from time to time. Here are some most common problems that small business coaching can help you in
1. You spend your day fire-fighting rather than developing your business
2. You find it hard to motivate yourself or business partners
3. You need to generate more enquiries and new leads
4. Your sales team don’t perform as well as they should
5. It’s hard to recruit, retain and motivate good quality staff
6. Your business seems to break down when you’re not around
7. You are losing customers due to the competition and want them back
8. You think lots about business growth, but don’t know where to start etc.